Was chatting with another Zoho dev and learnt from him that searchRecordsByPDC actually works with non-predefined columns in custom modules. It really shouldn't based on the docs (should really only allow you to access default fields added by Zoho) but somehow works anyway.
To elaborate: if you add an account lookup called LinkedAccount to a custom module, you can do this:
matchingRecords = zoho.crm.searchRecordsByPDC("CustomModule1", "LinkedAccount_ID", "803228000000399031");
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